Your Search Engine Optimization strategy consists of On-page and off-page SEO and they both are very crucial in the success of an SEO campaign. They both are completely different from each other and different ways are adopted to improve search engine rankings. Let’s understand the difference between the two.
ON-Page SEO
On-Page SEO represents your website and tells everything about it on the search engine. It includes Meta description, Meta title, HTML code, and alt tags. Keywords play an important role in On-Page SEO. It includes all those techniques that can be used directly to improve your website ranking in search engines. The on-page SEO includes many SEO factors including overall content quality, page performance, and content structure. Let’s discuss them in detail:
- Title Tags: You should use relevant keywords in your title tag of each page on your site. It is the main heading that you see in the search engine results page. It is very important to boost the searchability of your page.
- Headings (H1): Search engines give priority to the heading of the page. It should be relevant and must contain a keyword on each web page of your website for better ranking and reflect your page content.
- Alt-Text: It refers to the word or phrase that is used in a picture file to index in search engines so that it is searchable. You can save alt text for images that can rank on the search engine when someone searches for the phrase.
- SSL/HTTPS: Page security plays an important role so that viewers or visitors can feel safe visiting your website. You must enable Secure Sockets Layer (SSL) to improve the trustworthiness, visibility, and security of the website. Through this, you ensure that no third party will come between your webs server and the visitors. It is very important for Google rankings.
- URL Structure: Try to put relevant keywords into the URL if possible. It will help you to gain more visitors. You can consult a professional to do that to avoid any harm to your site.
- Fast-response: You must make sure that your website doesn’t take much time to respond. Google keeps a check on this and wants to provide the best experience to its users. Therefore, optimize your page to load faster as it will help to improve the page ranking in search results.
There are other important factors in On-Page SEO including page content and internal linking. Let’s move towards Off-Page SEO.
Off-Page SEO
Off-page SEO indirectly affects your On-Page ranking.
It consists of creating backlinks from another site and some promotion methods on social media. The OFF-page SEO consist of the following factors:
- Backlinks: If you have more number of backlinks and that too of good quality then Google considers your website as a good one and boost your ranking on search results. The more sites linking to your content, the more domain authority you will get from Google. Guest blogging, trade publications are used for backlinks.
- Domain Authority: It calculates your website that how authoritative it is. It is measure through different factors.
- Social Promotion: Social media posts can get you more clicks and hence large traffic to your site. Share your content on different media to boost your site on the search engine.
On-page and off-page SEO both are important and work together to improve the search engine rankings. You cannot neglect one and by working on both, you can improve the ranking of your site. Use high-quality to support on-page SEO. Gain some good backlinks, improve your domain authority and control your off-page SEO so that users can get the best out of your services.
So if you want to learn on-page and off-page SEO then you must visit Adzentrix Institute which is SEO training institute in delhi. There are lots of people around delhi who learned SEO from Adzentrix and they are successfully marking their website search engine friendly. Get digital marketing training and take your career to the next level.
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